The Rahbek series is very important to us. With that we wish to set new standards for frozen foods and rise above the bad reputation of frozen, ready-made dishes.
The idea is simple: we want to focus on quality raw ingredients, food quality and innovation in order to creaty tasty products, which are easy for consumers to prepare - and delicious to eat. The focus is on great taste sensations, and the taste speaks for itself. Hence our motto: Taste for yourself!
The series includes both new products and well-known classics in new and improved versions. All products are tested as "Superproducts" by a panel of consumers in Superavisen on 20th October 2002.
In 2003, the Rahbek series packaging won gold in the international Mobius Design Awards.